MINIMUM ADVERTISED PRICE (MAP) POLICY
Blue Fern Studios requires our resellers to follow our Minimum Advertised Price (“MAP”) Policy. This has been developed in order to protect our reputation and brand image. Thus creating a fair and competitive platform establishing a level playing field for all Blue Fern Studio retail and distribution partners.
This policy applies to, but is not limited to, advertising and promotional subject matter in magazines, catalogs, newspapers, direct mailings, printed or electronic flyers, coupons, mailers, inserts, websites and forums, in-person/physical displays and/or any other form of advertising media, including the internet and any other computerized technology, electronic means available.
The minimum advertised price must be the same as or greater than Blue Fern Studios Manufacturer Suggested Retail Price (MSRP). You may sell the product for less, but your advertised price must be above the MAP price.
Promotional Periods
We understand that there are times during the year in which there are “promotional periods”. Advertised discounts allowable for MSRP cannot exceed 40% off MAP pricing. The following dates/periods are included in this promotional period:
December 31st through January 15th
April 15 through the first Monday after National Scrapbook Day (the first Saturday in May)
July 1st through July 31st
November 1st - December 24th
Non-compliancy to the MAP policy:
Information received that a party is advertising Blue Fern Studios product/s below MAP, will result in the party being contacted either telephonically or in writing. Blue Fern Studios in its sole discretion, will decide whether a violation of this policy has been violated. Pricing must be changed within 24 hours. If the advertised pricing is not corrected in the 24 hour timeline, Blue Fern Studios reserves the right to determine at any given time, whether or not to ship product to those who choose not to comply with this MAP policy. Blue Fern Studios reserves the right to terminate the association of the supply the party.